Who is actually behind the fire 1111?

Just six people who love cool street art shirts and have a great love for art and artists.

Fabi and Chris are the OGs of the idea, so to speak. They had long dreamed of founding a streetwear brand that puts artists in the spotlight. With a fashion designer friend, they developed a first shirt with a back print by a tattoo artist from Amsterdam. The idea was to release this design as a limited edition - the perfect start, or so they thought. But then everything changed.

All a question of fate

In 2022, Fabi was at the Rock im Park festival , where he was with an old friend. There they met Lisa , a former classmate of his friend. Like every year, Lisa was at the festival with her father, who, however, had little interest in Myles Kennedy's solo gig. So she stood in the front row next to Fabi and his friend. During the concert, they started talking and exchanged ideas about their projects. A few weeks later, Fabi called Lisa to ask if she would like to join the project and take over the marketing. No sooner said than done...

The first meeting took place at Lisa's Berlin apartment - and something unexpected happened. In Lisa's living room hung a picture by Leiti , an artist whose work she had won in a competition years ago. Fabi and Chris couldn't take their eyes off the picture. Ten minutes later it was clear: the original plan with the tattoo artist from Amsterdam had been scrapped. Instead they decided to work with Leiti. Lisa wrote to him immediately and he was on board.

The team is growing

Over time, more and more of Fabi and Chris' friends found out about the idea and wanted to be part of it. The three of them could hardly manage the project on their own. So Paula and Flo joined the team. Everyone has completely different backgrounds, but one thing unites us all: we love art and want to give artists a stage without them having to make compromises.

The team is growing What is 1111- one of a kind

For us, 1111 is a passion project that we put all our energy into alongside our normal jobs. It's not about fast fashion, but about creating something that is unique. Our shirts are meant to tell stories - and each design is limited so that it remains as special as the artists we work with.

The first shirt with Leiti was the starting point for our brand. It is not only a cool piece of streetwear, but also a symbol of what we want to achieve.

PEACE AND LOVE- Your team from 1111